From Radisson reporting higher conversion through ChatGPT and Heathrow improving the visibility of its passenger information in AI search, to Tesco Marketplace passing 1,000 sellers, Very recording an early uplift from AI personalisation and ASOS facing a cyberattack, what’s been happening in commerce this week?
Here’s what you might have missed.
Radisson reports higher conversion from ChatGPT
Radisson Hotel Group has reported a booking conversion rate approximately 1.5 times higher through its ChatGPT integration than through organic search.
Developed with Accenture using OpenAI technology, the service allows travellers to discover and compare more than 1,000 hotels before completing their booking on Radisson’s website. The results from July and August provide an early example of conversational discovery translating into direct bookings rather than simply generating awareness.
Tesco Marketplace passes 1,000 sellers
Tesco Marketplace now has more than 1,000 sellers, an increase of over 80% year on year. Average weekly marketplace traffic rose by approximately 32%, while the number of available products grew by more than 50% since the start of the year. Tesco said an improved AI-enabled onboarding process had supported seller growth.
ASOS investigates cyberattack
ASOS is investigating a cyberattack after a group calling itself Xuanye Group used the retailer’s notification system to contact customers. ASOS said names and contact details may have been accessed, although it does not currently believe payment-card information or passwords were affected. Its website and app continued operating normally. ASOS shares initially fell by 10%, while customers were warned to remain alert to potential phishing attempts.
Heathrow prepares for AI-powered search
Heathrow has extended its partnership with Adobe to improve how its information appears across ChatGPT, Gemini, Copilot and Perplexity. Adobe Brand Visibility will show Heathrow how its content is cited and positioned by AI platforms, helping it identify missing or inaccurate information. Adobe Experience Manager will also power the airport’s new website and support more personalised content.
Very increases revenue per customer with AI
The Very Group has partnered with Made With Intent to personalise its digital experience using more than 800 behavioural signals. The technology predicts customer intent in real time and changes what shoppers see, from discounts to payment options. Very said revenue per customer increased by a fifth within one agentic strategy during the first month, alongside an uplift in overall conversion.
Cotswold Outdoor connects retail media across stores and online
Cotswold Outdoor has expanded its retail media network to 149 digital displays across 23 stores. Created with Broadsign and IUF, the in-store network connects with the retailer’s existing Zitcha platform, allowing brands to coordinate campaigns across physical and digital channels. A recent HOKA campaign delivered a 13% increase in units sold per store, providing an early measure of the network’s commercial impact.
Tata Consumer Products appoints THG Ingenuity
Tata Consumer Products GB has appointed THG Ingenuity to support ecommerce growth for teapigs, Good Earth and Organic India. THG Commerce will design, build and host the brands’ direct-to-consumer websites. THG Fulfil will manage fulfilment and customer service, while THG Studios will provide creative support.
Subway prepares to roll out connected restaurants
Subway will introduce its Blueprint restaurant format across new openings and refurbishments in Europe, the Middle East and Africa from January 2027. The format includes self-service kiosks, order-ready screens and dedicated collection points, alongside ordering through Subway’s app and delivery platforms. Blueprint is designed to make it easier for restaurants to manage orders across multiple channels. Subway is also testing formats including Grab & Go and an evening Subway After Dark concept.
Star Pubs replaces mystery visits with reputation technology
Star Pubs is rolling out its Reputation management app across its leased and tenanted estate. The tool brings Google, Facebook and Tripadvisor reviews into one place and provides AI-generated responses for publicans to adapt. Star said pubs in its highest reputation quartile generated 24% more revenue, on average, than those in the lowest, demonstrating the commercial importance of managing online reviews effectively.
