Tata Consumer Products GB has appointed THG Ingenuity as its UK ecommerce partner for tea and wellness brands teapigs, Good Earth and Organic India.
The ecommerce technology provider will support the brands’ direct-to-consumer growth, covering their ecommerce sites, fulfilment, customer service and digital creative. THG Commerce will design, build and host the brands’ DTC websites, while THG Fulfil will manage fulfilment and customer service for retail customers and trade partners. THG Studios will provide creative services to support the brands’ digital marketing.
Darren Rajanah, Chief Revenue Officer, THG Ingenuity said:
“We are proud to have been appointed by Tata Consumer Products GB. The collaboration is a true end-to-end partnership, bringing together our integrated commerce, fulfilment, and creative capabilities to deliver an exceptional, seamless experience for their consumers. We look forward to working closely with the Tata team to support their long-term growth ambitions.”
Mat Bird, Marketing Director at Tata Consumer Products GB Ltd, added:
“Our brands have been built on quality, trust and strong connections with consumers. Whether consumers discover our brands through retailers or engage with us directly online, it is important that every interaction reflects the high standards our brands are known for. This appointment will help us strengthen the direct-to-consumer experience for teapigs, Good Earth and Organic India, complementing the excellent experience consumers receive through our valued retail partners while supporting the continued growth of our brands.”
