Morrisons has refreshed its More Card app with new personalised offers and practical features designed to make shopping easier and help customers get more value from their More Card. Customers can now receive six weekly offers tailored directly to their shopping habits, giving them percentage discounts or extra More Points when they buy those items during the offer period.
The app’s new Shopping List feature is also designed to help customers keep on top of their pantry. When they run out of a household staple or favourite product, they scan the barcode at home to add it to their list. Products are also organised on the Shopping List by aisle, helping customers navigate their local store and find what they need more easily. This is a feature already present in Apple Reminders which many shoppers are using to help organise the weekly shop and has been used by other grocers and ecommerce companies, notably DoorDash in the US.
Gareth Lloyd, Value & Loyalty Marketing Director at Morrisons, said:
“We’re … making the app easier to use and navigate, while introducing smarter, hyper-personalised offers and convenient features to simplify everyday shopping. It’s all about ensuring our customers get maximum value and rewards tailored specifically to them.”
