Landsec has secured Mulberry for Liverpool ONE, with the British luxury brand set to open a new store at Peter’s Lane in November.
The 979 sq ft store will occupy a prominent position in Keys Court and offer a selection of Mulberry’s everyday icons and gifting products to Liverpool ONE’s 33 million annual visitors.
The signing marks the latest stage in Landsec’s transformation of Peter’s Lane into a premium fashion and lifestyle destination, following a series of recent additions to the area.
Mulberry will join brands including ARNE and Monica Vinader, while Salomon is also set to open its first full-price UK store outside London at the destination.
The new store also forms part of Mulberry’s ‘Back to the Mulberry Spirit’ strategy, which includes a renewed focus on investing in its core UK market, strengthening customer relationships and prioritising locations that can support long-term growth.
Pablo Sueiras, Head of Retail and Hospitality Leasing at Landsec, said:
“Mulberry’s decision to open in Liverpool ONE reflects the opportunity presented by Peter’s Lane as it continues to establish itself as a premium retail destination. As the brand sharpens its focus on its core UK market, Liverpool ONE offers the right combination of brand performance and spend potential to support its long-term ambitions.”
