Just Eat has partnered with on-demand laundry and dry-cleaning service Laundryheap as it continues to expand beyond takeaway delivery and build its position as a wider convenience platform.
Launching initially in London, the exclusive partnership will allow customers to arrange laundry and dry cleaning through the Just Eat app. Items will be collected, cleaned and returned by Laundryheap within 24 hours.
The companies say it is the first time a laundry service has been integrated into a mainstream convenience app.
The service is expected to expand to Birmingham, Manchester and Edinburgh during its first six months, with prices matching those offered through Laundryheap’s own app.
Just Eat expands its convenience offering
The partnership adds a new service category to Just Eat’s UK platform, which now spans takeaways, groceries, retail products and other convenience purchases.
It follows the company’s expansion into non-food retail, including its recent exclusive rapid-delivery partnership with Superdrug.
Just Eat currently works with more than 100,000 partners and has delivered over two billion orders.
The move reflects a wider race among delivery platforms to capture more everyday consumer spending. In June, Asda expanded its Deliveroo partnership to more than 850 stores, giving customers access to over 10,000 grocery and household products through the platform.
Retailers are also increasingly using third-party delivery services to extend their online reach. Waitrose recently outlined plans to expand across stores, ecommerce and rapid-delivery partnerships, with its products now available through Just Eat, Deliveroo and Uber Eats.
For Laundryheap, the integration provides access to millions of UK consumers who use Just Eat each week. The company has previously established similar arrangements in the Middle East and has also formed partnerships with Emirates Skywards, Revolut and Tesco Clubcard during the past year.
Subject to the results of the UK pilot, Just Eat and Laundryheap will consider extending the partnership into international markets where both companies operate, including Ireland and the Netherlands.
Deyan Dimitrov, Founder and CEO of Laundryheap, said:
“Partnerships like this are central to how we grow. Just Eat gives us a direct line to millions of customers who already trust the platform for their everyday needs, and we give Just Eat a proven, scalable service to build its convenience ambitions on.
“It’s a two-way bet: they’re backing a company that’s already the world’s largest in its category, and we’re backing one of the UK’s biggest consumer platforms. Wins like this underline our ambition to make outsourcing your laundry as common as ordering a takeaway – both of which give customers back more time to enjoy more interesting or important things.”
Caroline Bates, Grocery and New Verticals Director at Just Eat UK, said:
“A lot has changed since we launched as a takeaway platform twenty years ago. Today, our mission is to be customers’ first choice for rapid delivery – whether it’s your Friday-night takeaway, a last-minute gift or now your dry cleaning.
“We chose Laundryheap as our first services partner because they’re the clear leader in their category, already trusted by hundreds of thousands of customers worldwide. Just as we’re building Just Eat into the UK’s go-to convenience platform, Laundryheap is scaling fast internationally, and this partnership lets us both prove that model together.”
