Bespoke Hotels has selected Aven Hospitality to improve how it manages reservations and manages reservations and drives bookings across its 58 UK properties, covering 3,350 rooms.
The hotel group will use Aven Hospitality’s SynXis technology to make it easier for guests to book directly, while reaching more corporate travellers through its wider distribution network. The partnership also includes digital marketing and retailing tools, giving hotels more opportunities to generate revenue from room upgrades and guest experiences.
Thomas Greenall, Chief Executive Officer of Bespoke Hotels, said:
“Every hotel in the Bespoke collection has its own character and our approach is to support that individuality with the expertise and technology that each property needs to succeed. Our partnership with Aven Hospitality will help us strengthen distribution, make it easier for guests to book directly and create more opportunities for our hotels to grow. It is an investment in both the guest booking experience and the long-term commercial performance of our portfolio.”
Claudine Gardner, Head of Commercial, EMEA at Aven Hospitality, said:
“Independent hotel groups need technology that enables them to compete more effectively without compromising what makes each property unique. By unifying direct and indirect distribution backed by the power of SynXis CRS, we’re helping Bespoke Hotels centralise management, strengthen performance and create new opportunities for growth. Our partnership delivers the flexibility, scale and agility to enable Bespoke Hotels to adapt with confidence as market and business needs evolve.”
Aven Hospitality provides hotel commerce technology to more than 35,000 hotels in over 190 countries, with its SynXis platform supporting connections to more than 600 technology integrations.
