Disney Store has launched a new free membership programme for UK online shoppers, offering exclusive savings, early access and delivery benefits as the retailer heads into the Christmas trading period.
Disney Store Unlocked launched on 28 September and is free to join, with no minimum spend required for membership. To mark the launch, members can access 15% off qualifying purchases during the programme’s first week.
Ongoing benefits include early access to selected product launches, major sales and seasonal promotions, member-only offers, free standard delivery on qualifying DisneyStore.co.uk orders over £75 and a 25% birthday offer.
The programme focuses on access, savings and convenience rather than a traditional points-based loyalty mechanic. For Disney, that approach also plays into the strength of its franchises and collectable products, where early access to selected releases could carry value for fans.
Patrick Sager, VP, Global Disney Store Retail & Marketing, said:
“Disney Store Unlocked is designed to give fans even more of the Disney they love when they shop online, from exclusive savings and member-only offers to early access to selected new products and sales. With a huge range of official Disney, Pixar, MARVEL and Star Wars™ products, Disney Store is a treasure trove for Disney lovers everywhere and we’re excited to bring our new membership programme to our Guests this September.”
The timing puts the programme in place ahead of the peak Christmas shopping season. It also gives Disney another way to strengthen its direct relationship with shoppers in a market where its merchandise is available through a wide range of third-party retailers and marketplaces.
