Hey Savi has launched what it says is the UK’s first agentic commerce platform with native PayPal checkout, allowing shoppers to discover, compare and buy fashion products from more than 10,000 brands without leaving the app.
The launch enables consumers to search for fashion products using screenshots, photos or text prompts and complete purchases without leaving the Hey Savi app. The platform is powered by PayPal’s Agentic Commerce Services, which provide real-time product information and in-app checkout capabilities.
Debenhams Group, including Debenhams, Karen Millen, Boohoo and Pretty Little Thing, is the first retailer to join the platform, bringing an end-to-end AI-powered shopping experience to UK consumers.
When shoppers are ready to buy, PayPal’s technology brings up current pricing and availability while enabling checkout directly within the app.
The launch comes as retailers explore new ways to reduce friction between product discovery and purchase. While fashion inspiration increasingly comes from social media, creators and visual search, consumers often face a fragmented path to purchase involving multiple websites, searches and checkout journeys.
For retailers, the platform aims to create a new channel for reaching high-intent shoppers at the moment they are ready to buy. By integrating with existing order management systems, brands can make products available within the Hey Savi experience while maintaining visibility of inventory, pricing and fulfilment.
Victoria Peppiatt, Co-Founder of Hey Savi, said:
“We’ve built Hey Savi from the ground up to make shopping easier for women, putting relevance over frustrating paid ads. Until now, online shopping could be long-winded and inefficient for the customer – a redirect, a forgotten password, a site that didn’t carry the right size. Hey Savi simplifies it.
“Having an iconic British business like Debenhams Group as the first retailer on board demonstrates how AI is fundamentally reshaping consumer behaviour and PayPal makes it real – bringing the UK’s first all-in-one agentic commerce experience to life.”
Mike Edmonds, Vice President of Agentic Commerce and Commercial Growth at PayPal, said:
“Shopping now starts with a screenshot or a creator post, but the path to purchase doesn’t move at the same speed. Hey Savi is exactly the kind of experience agentic commerce promises by using AI to turn intent into instant action.
“PayPal is committed to collapsing the distance between inspiration and transaction — bringing retailers like Debenhams Group closer to wherever consumers choose to shop.”
Dan Finley, CEO of Debenhams Group, said:
“Agentic commerce has the potential to completely reshape the way consumers discover and shop for fashion online. We’re excited to be working with Hey Savi and PayPal at such an important moment for the industry, putting Debenhams Group at the forefront of a new era of online shopping.
“Together, we share a vision for creating smarter, more seamless shopping experiences that better reflect how consumers actually browse, discover and buy today.”
