Morrisons is bringing orders from Uber Eats, Just Eat and Deliveroo under one roof after partnering with grocery ecommerce technology specialist Instaleap.
The UK supermarket is now using the technology to manage orders across its marketplace channels, as it looks to make online fulfilment faster and simpler for store colleagues.
Orders placed through Uber Eats, Just Eat and Deliveroo can be managed in one place, while Instaleap’s in-store picking app gives Morrisons colleagues tools to more efficiently manage the picking and fulfilment process. It comes as third-party delivery platforms become an increasingly important part of Morrisons’ online proposition.
Charlotte Exell, Group Online Director at Morrisons, said:
“We’re constantly looking for ways to make online grocery shopping easier and more convenient. More of our customers are choosing to shop from us through one of our immediacy partners and they expect an efficient, dependable service every time. Working with Instaleap powers our online operations behind the scenes, helping us deliver fresh groceries directly to our customers’ doors quickly and reliably.”
Antonio Nunes, Head of Instaleap, said:
“Consumers now increasingly expect ordering from their local supermarket to be as easy as ordering take-away. Meeting that demand at scale – efficiently, reliably – takes technology built specifically for grocery.”
For Morrisons, the latest partnership provides another technology layer behind its growing omnichannel operation, specifically addressing the complexity created by handling orders across multiple rapid-delivery marketplaces.
