LoyaltyLion has announced the return of its Loyalty Connect event, bringing together brands and industry experts to explore how loyalty is evolving into a core growth strategy.
Taking place online on 14–15 April, the event will feature more than 20 speakers from across retail, technology and brand, focusing on how companies are building retention strategies that go beyond points and discounts.
The two-day programme will cover areas including loyalty programme design, customer experience and omnichannel execution, with a focus on how brands can reduce reliance on acquisition and drive long-term value.
A key session will examine the loyalty strategies of brands including Starbucks, Sephora and The North Face, exploring how they create differentiation in a crowded market. Retail expert Miya Knights, CX specialist Vinay Parmar and Megan Chillmaid, Customer Engagement Strategy Lead at Visualsoft, will break down the tactics and experiences behind their success.
The event will also feature a keynote from Huib van Bockel, drawing on his experience at Red Bull and as founder of Tenzing to share insights on building brands that retain customers and create community.
”Retention isn’t a tactic. It’s the result of creating something people genuinely value. That’s what the best brands today get right. Looking forward to sharing a few lessons at Loyalty Connect 2026.
Huib van Bockel
Additional sessions will explore emerging loyalty trends, brand case studies and the role of retention as a commercial driver, reflecting how loyalty is increasingly being positioned as a long-term growth lever rather than a marketing add-on.
”Loyalty today isn’t driven by points or discounts alone. The brands winning are those creating experiences and emotional connections that give customers a reason to come back. Loyalty Connect is about helping brands understand what that looks like in practice, and how to build programs that genuinely drive long-term growth.
Charlie Casey, CEO at LoyaltyLion
