BrewDog has strengthened its senior leadership team with four appointments spanning marketing, hospitality, category strategy and international commercial growth as the business enters its next phase under Tilray Brands.
- John Beasley has been appointed Chief Marketing Officer, taking responsibility for brand building, consumer engagement and commercial momentum across key markets. He brings more than 25 years of beverage marketing experience, including leadership roles at Red Bull and Monster Energy.
- Gemma Hampton-Stone becomes Managing Director of Bars and Hospitality, with responsibility for customer experience, performance and growth across BrewDog’s hospitality estate. Her background includes overseeing more than 36 pubs, restaurants, hotels and live music venues.
- Ridesh Sharma has been named Category Director, leading portfolio and category strategy, customer and consumer insight and identifying growth opportunities.
- Faisal Khan joins as Commercial Director, Beverages – Rest of World, leading BrewDog’s commercial activity in international markets outside Europe.
Rajnish Ohri, President, International at Tilray Brands, said:
“We are entering an exciting new chapter for BrewDog — one defined by renewed ambition, stronger execution and a clear vision for the future. BrewDog is an iconic global brand with an incredible community, talented people, great beer and enormous potential. As part of the Tilray Brands family, we are investing in the leadership, capabilities and focus needed to build on everything that has made BrewDog special while bringing even greater ambition to where we go next.”
“These appointments reflect our commitment to building a stronger BrewDog for the future, with the right people empowered to lead and the focus, energy and leadership needed to execute effectively. Our ambition is clear: to make BrewDog stronger, continue to innovate and lead, and build one of the world’s most exciting and influential craft beer brands for the long term. BrewDog’s next chapter is underway, and we believe its best years are ahead.”
