The Very Group has selected UiPath to deliver an AI-powered pricing platform as part of its wider transformation programme, with the retailer aiming to improve pricing agility, stock management and decision-making through agentic AI.
The partnership is set to enhance The Very Group’s existing data-led pricing strategy with clear AI explainability, alongside advanced solutions such as campaign simulation and optimisation, and sophisticated scenario planning. It will also support alignment across The Very Group’s operating model, while removing some of the manual processes so that colleagues have more time to work on more technical, analytical tasks.
The Very Group expects the platform to optimise gross margin and stock management, whilst improving pricing agility in an increasingly competitive retail environment. The agentic AI will also bring a new level of visibility into performance and margins, while supporting more robust decision-making across the organisation.
Catherine Frame, Director, Retail Solutions at UiPath said:
“Our partnership with The Very Group demonstrates how agentic AI can fundamentally reshape retail pricing. By combining automation with intelligent, explainable decision-making, retailers can better access a strategic, data-led approach that drives both profitability and customer value.”
Sam Wright, Chief Customer and Commercial Officer at The Very Group, added:
“We have a range of over 200,000 products and pricing is one of the most powerful levers in retail. The combination of our expertise and their data is helping Very stay ahead of shifting consumer demand and trends to make more informed decisions on pricing and merchandising.”
The announcement reflects growing investment in agentic AI across retail, as businesses look to apply AI to increasingly strategic commercial functions, including pricing, merchandising and forecasting.
