Asda is expanding its on-demand food delivery service, adding more than 300 superstores to the Deliveroo platform.
This latest rollout brings the total number of Asda locations offering Deliveroo’s rapid delivery service to over 850 stores.
The expansion comes as late kick-off times at this summer’s tournament see many matches starting from 11pm and running past midnight. To help fans enjoy the games, extended delivery hours will enable customers to order Asda groceries, drinks and essentials as late as 11pm and midnight via Deliveroo
Barney Burgess, Vice President for Online Grocery at Asda, said:
“Our ability to offer customers a broad and ever‑growing range of services is a real strength for Asda, and expanding our partnership with Deliveroo builds on that.
“We’re focused on making shopping as convenient as possible, and by bringing Deliveroo to even more stores, customers can enjoy great Asda products and value delivered to their doorstep.”
Suzy McClintock, VP Consumer at Deliveroo said:
“Our expansion with Asda is a significant milestone in our continued mission to offer unmatched selection and great value groceries, delivered directly to your door. Now covering more than 850 stores and an increased range of over 10,000 products, we are bringing the ultimate convenience to more households across the UK.”
The move also aligns with Deliveroo’s wider growth strategy. Speaking at London Tech Week, CEO Miki Kuusi said the company was focused on expanding merchant partnerships and improving customer experience, with Deliveroo growing by 20% year-on-year.
With the added delivery capacity, customers nationwide can enjoy same‑day delivery on more than 10,000 Asda products, spanning fresh food, everyday essentials, and household products.
